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~isPartOf:"International journal of hospitality management"
~subject:"Brand management"
~subject:"USA"
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Search: subject_exact:"Celebrity-Werbung"
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Brand management
USA
Celebrity endorsement
5
Celebrity-Werbung
5
Advertising effects
2
Consumer behaviour
2
Gastronomie
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
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Online-Marketing
2
Restaurant industry
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Social Web
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Social web
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Werbewirkung
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Air passenger transport
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Air travelers
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Awakening of interest
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Beziehungsmarketing
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Brand passion
1
Brand trust
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Celebrity
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Celebrity chef
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Celebrity chefs
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Celebrity credibility
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Celebrity-user gender congruity
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Confidence
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Corporate credibility
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Corporate image
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Corporate loyalty
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Corporate reputation
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Credibility
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Diffusion of innovations
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Emotion
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Endorsement
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Entertainer celebrity
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Familiarity
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Firmenimage
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Freizeitwirtschaft
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Adler, Jami
1
Clarke, Theresa B.
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Gilal, Faheem Gul
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Gilal, Naeem Gul
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Gilal, Rukhsana Gul
1
Li, Yong-Quan
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Murphy, Jamie
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Paul, Justin
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Ruan, Wen-Qi
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Zhang, Shu-Ning
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International journal of hospitality management
Journal of business research : JBR
14
Psychology & marketing
13
The journal of brand management : an international journal
9
The journal of product & brand management
7
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Celebrity, convergence and transformation
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of global marketing
3
Journal of marketing theory and practice
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Gabler Edition Wissenschaft
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of current issues and research in advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Arts marketing : an international journal ; AM
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ECONIS (ZBW)
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1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
2
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Saved in:
3
Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.
;
Murphy, Jamie
;
Adler, Jami
- In:
International journal of hospitality management
57
(
2016
),
pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
Saved in:
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