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~isPartOf:"International journal of hospitality management"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Luxury goods
Markenimage
Marketingmanagement
Brand management
103
Markenführung
103
Consumer behaviour
74
Konsumentenverhalten
74
Brand image
59
Beziehungsmarketing
42
Relationship marketing
42
Hotel industry
41
Hotellerie
41
Brand
31
Markenartikel
29
Customer satisfaction
22
Kundenzufriedenheit
22
Gastronomie
19
Restaurant industry
19
Dienstleistungsqualität
17
Service quality
17
Emotion
13
Brand equity
12
Brand loyalty
11
Confidence
9
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Brand trust
8
Luxusgüter
8
Markentreue
8
Social Web
8
Social web
8
Advertising effects
7
Arbeitsverhalten
7
Hospital
7
Krankenhaus
7
Werbewirkung
7
Work behaviour
7
Customer integration
6
Kundenintegration
6
Marketing management
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67
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67
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King, Ceridwyn
4
Jang, Soocheong
3
Ahn, Jiseon
2
Foroudi, Pantea
2
Han, Heesup
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Lee, Timothy J.
2
Seo, Soobin
2
Song, Hak-jun
2
Sreejesh, S.
2
Sung, Kyongsik
2
Wong, IpKin Anthony
2
Xiong, Lina
2
Aagerup, Ulf
1
Alcántara-Pilar, Juan Miguel
1
Alibakhshi, Setareh
1
Atkinson, Peter
1
Back, Ki-Joon
1
Bai, Billy
1
Baloglu, Seyhmus
1
Bang, Nguyen
1
Barrio-García, Salvador del
1
Bianchi, Constanza
1
Braun, Erik
1
Busser, James A.
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Chang, Kuo-Chien
1
Chen, Cheng-Hao Steve
1
Cheng, Yi-Sung
1
Cheng, Yuqiao
1
Cheung, Catherine
1
Chi, Christina Geng-Qing
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
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International journal of hospitality management
Journal of business research : JBR
414
The journal of brand management : an international journal
330
The journal of product & brand management
306
Journal of retailing and consumer services
196
European journal of marketing : EJM
88
SpringerLink / Bücher
87
Asia Pacific journal of marketing and logistics
82
Psychology & marketing
77
Journal of marketing communications
73
Journal of strategic marketing
73
Marketing intelligence & planning
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of international consumer marketing
54
International marketing review
51
Marketing letters : a journal of research in marketing
50
The IUP journal of brand management : IJBRM
50
Cogent business & management
48
Journal of marketing management : MM
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of promotion management : innovations in planning and applied research
47
Journal of marketing
46
Journal of global marketing
45
International journal of consumer studies
44
Journal of fashion marketing and management
44
Journal of the Academy of Marketing Science
44
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : JPM
43
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of advertising : the review of marketing communications
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
International journal of retail & distribution management
38
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Springer eBook Collection
32
Innovatives Markenmanagement
30
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ECONIS (ZBW)
67
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
5
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
6
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
Saved in:
7
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
8
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
9
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
10
Brand affiliation and the hotel asset market
Liu, Peng
;
Freybote, Julia
;
Das, Prashant
- In:
International journal of hospitality management
109
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014282513
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