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~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Brand strategy"
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Brand management
103
Markenführung
103
Consumer behaviour
74
Konsumentenverhalten
74
Brand image
58
Markenimage
58
Beziehungsmarketing
42
Relationship marketing
42
Hotel industry
41
Hotellerie
41
Brand
31
Markenartikel
29
Customer satisfaction
22
Kundenzufriedenheit
22
Gastronomie
19
Restaurant industry
19
Dienstleistungsqualität
17
Service quality
17
Emotion
13
Brand equity
12
Brand loyalty
11
Confidence
9
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Brand trust
8
Luxury goods
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Luxusgüter
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Markentreue
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Social Web
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Social web
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Advertising effects
7
Werbewirkung
7
Arbeitsverhalten
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Customer integration
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Hospital
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Krankenhaus
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Kundenintegration
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Marketing management
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Marketingmanagement
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English
103
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King, Ceridwyn
6
Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Jang, Soocheong
3
Kang, Juhee
3
Wang, Yao-Chin
3
Xiong, Lina
3
Chua, Bee-Lia
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
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Khan, Imran
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Kim, Dohee
2
Kim, Jinkyung Jenny
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Law, Chun Hung Roberts
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Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
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Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Magnini, Vincent P.
2
Paul, Justin
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Seo, Soobin
2
Shamim, Amjad
2
Singal, Manisha
2
So, Kevin Kam Fung
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Song, Hak-jun
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Zhang, Shu-Ning
2
Aagerup, Ulf
1
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International journal of hospitality management
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
103
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1
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103
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
5
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
Saved in:
8
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
9
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
10
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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