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~isPartOf:"International journal of industrial organization"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"Zielgruppe"
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Search: subject_exact:"Social media marketing"
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Internet marketing
22
Online-Marketing
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Preismanagement
10
Pricing strategy
10
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
6
E-commerce
6
Electronic Commerce
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Theorie
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5
Auction theory
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Auktionstheorie
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Internet
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Network economics
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Netzwerkökonomik
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Online advertising
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Search engine
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Two-sided markets
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Bae, Jinsoo
1
Bax, Eric
1
Chen, Yongmin
1
Haasbeek, Stefan
1
Kagel, John H.
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Kuratti, Anand
1
Li, Sanxi
1
McAfee, Preston
1
Romero, Julian
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Sun, Hailin
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Svitak, Jan
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Tichem, Jan
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International journal of industrial organization
Journal of business research : JBR
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
The journal of product & brand management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of internet marketing and advertising : IJIMA
17
Journal of retailing and consumer services
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
The journal of brand management : an international journal
15
Young consumers : insight and ideas for responsible marketers
14
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
11
SpringerLink / Bücher
11
Electronic commerce research and applications
10
International journal of advertising : the review of marketing communications
10
International journal of electronic business
10
International journal of electronic commerce : IJEC
10
Marketing intelligence & planning
10
CESifo working papers
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
Journal of marketing research : JMR
9
Journal of promotion management : innovations in planning and applied research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Psychology & marketing
9
Business horizons
8
Electronic commerce research
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of hospitality management
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of electronic commerce research : JECR
7
Journal of promotion management : JPM
7
Discussion papers / CEPR
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Marketing science
6
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ECONIS (ZBW)
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1
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
2
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
3
An experimental study of the generalized second price auction
Bae, Jinsoo
;
Kagel, John H.
- In:
International journal of industrial organization
63
(
2019
),
pp. 44-68
Persistent link: https://www.econbiz.de/10012320559
Saved in:
4
Intermediaries and consumer search
Chen, Yongmin
;
Zhang, Tianle
- In:
International journal of industrial organization
57
(
2018
),
pp. 255-277
Persistent link: https://www.econbiz.de/10011979443
Saved in:
5
Search engines : left side quality versus right side profits
White, Alexander
- In:
International journal of industrial organization
31
(
2013
)
6
,
pp. 690-701
Persistent link: https://www.econbiz.de/10010257881
Saved in:
6
Comparing predicted prices in auctions for online advertising
Bax, Eric
;
Kuratti, Anand
;
McAfee, Preston
;
Romero, Julian
- In:
International journal of industrial organization
30
(
2012
)
1
,
pp. 80-88
Persistent link: https://www.econbiz.de/10009551469
Saved in:
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