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~isPartOf:"International journal of industrial organization"
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Advertising
53
Werbung
53
Theorie
38
Theory
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Internet marketing
22
Online-Marketing
22
Consumer behaviour
16
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16
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Moraga-González, José Luis
3
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Kind, Hans Jarle
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International journal of industrial organization
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
262
SpringerLink / Bücher
262
International journal of advertising : the review of marketing communications
260
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
189
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
International marketing review
150
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
Journal of international marketing
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Springer eBook Collection
119
Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
NBER working paper series
94
Tourism management : research, policies, practice
93
Information systems research : ISR
92
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
European journal of operational research : EJOR
90
Business horizons
89
Journal of international consumer marketing
88
The journal of product & brand management
86
Journal of marketing management : MM
85
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
84
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ECONIS (ZBW)
74
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1
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
2
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
3
Selling cross-border in online markets : the impact of the ban on geoblocking strategies
Bourreau, Marc
;
Manenti, Fabio M.
- In:
International journal of industrial organization
86
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014266313
Saved in:
4
Self-preferencing and foreclosure in digital markets : theories of harm for abuse cases
Motta, Massimo
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468902
Saved in:
5
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
6
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
7
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
8
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
- In:
International journal of industrial organization
79
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012888276
Saved in:
9
All-pay competition with captive consumers
Foucart, Renaud
;
Friedrichsen, Jana
- In:
International journal of industrial organization
75
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012802781
Saved in:
10
Informative advertising in monopolistically competitive markets
Creane, Anthony
;
Manduchi, Agostino
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013411159
Saved in:
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