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Advertising
53
Werbung
53
Theorie
34
Theory
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Preismanagement
10
Pricing strategy
10
Consumer behaviour
9
Konsumentenverhalten
9
Product quality
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Produktqualität
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Internet marketing
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International journal of industrial organization
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
53
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1
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
2
Informative advertising in monopolistically competitive markets
Creane, Anthony
;
Manduchi, Agostino
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013411159
Saved in:
3
Pricing, advertising, and endogenous consideration of an "insistent" product
Landry, Peter
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013206712
Saved in:
4
Simulating media platform mergers
Ivaldi, Marc
;
Zhang, Jiekai
- In:
International journal of industrial organization
79
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012888268
Saved in:
5
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
6
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
7
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
8
The effect of retail competition on relationship-specific investments : evidence from new car advertising
Murry, Charles
- In:
International journal of industrial organization
59
(
2018
),
pp. 253-281
Persistent link: https://www.econbiz.de/10012103346
Saved in:
9
Advertising as signal jamming
Grunewald, Andreas
;
Kräkel, Matthias
- In:
International journal of industrial organization
55
(
2017
),
pp. 91-113
Persistent link: https://www.econbiz.de/10011804804
Saved in:
10
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
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