Advertising, industry innovation, and entry deterrence
Shi Qi
| Year of publication: |
2019
|
|---|---|
| Authors: | Qi, Shi |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 65.2019, p. 30-50
|
| Subject: | Advertising | Entry deterrence | Innovation | Markteintritt | Market entry | Werbung | Werbewirtschaft | Advertising industry | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2018.09.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321125