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~isPartOf:"International journal of innovation management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"social networks"
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Konsumentenverhalten
social networks
Innovation diffusion
55
Innovationsdiffusion
55
Consumer behaviour
25
Innovation
17
New product development
15
Produktentwicklung
15
Theorie
13
Theory
13
Social Web
12
Social network
12
Social web
12
Soziales Netzwerk
12
Innovation adoption
10
Innovationsakzeptanz
10
Innovation management
8
Innovationsmanagement
8
United States
7
Web 2.0 technologies
7
Web 2.0-Technologien
7
USA
6
Forecasting model
5
Medical device
5
Medizinprodukt
5
Prognoseverfahren
5
Technischer Fortschritt
4
Technological change
4
Viral marketing
4
Virales Marketing
4
diffusion
4
Fashion
3
Internet marketing
3
Mode
3
Network economics
3
Netzwerkökonomik
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
diffusion models
3
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Article
27
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Aufsatz in Zeitschrift
27
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English
27
Author
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Van Den Bulte, Christophe
4
Iyengar, Radha
3
Goldenberg, Jacob
2
Muller, Eitan
2
Shapira, Daniel
2
Valente, Thomas W.
2
Xie, Ying
2
Ameri, Mina
1
Amir, On
1
Appel, Gil
1
Arp, Sabrina
1
Atik, Deniz
1
Canhoto, Ana Isabel Domingos
1
Choi, Choongbeom
1
Choi, Sungwoo
1
DK
1
Dover, Yaniv
1
Dunn, Katherine
1
Firat, A. Fuat
1
Foubert, Bram
1
Gannon, Valerie
1
Gijsbrechts, Els
1
Gill, Tripat
1
Godes, David
1
Hamilton, Robert
1
Harju, Anu A.
1
Harness, David
1
Heidenreich, Sven
1
Ho, Teck-Hua
1
Honka, Elisabeth
1
Houvinen, Annamari
1
Hu, Yansong
1
Jayawardhena, Chanaka
1
Koch, Julian
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Giannis
1
Krämer, Tobias
1
Lassar, Walfried
1
Lee, Jae Young
1
Li, Shan
1
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International journal of innovation management
Journal of marketing management : MM
Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
27
Journal of business research : JBR
25
Journal of retailing and consumer services
24
International journal of electronic business
12
International journal of consumer studies
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of innovation and technology management
8
Psychology & marketing
8
Research policy : policy, management and economic studies of science, technology and innovation
8
Gabler Edition Wissenschaft
7
International journal of business information systems : IJBIS
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of travel and tourism marketing
7
Cogent business & management
6
Journal of marketing
6
The international journal of bank marketing : IJBM
6
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
International journal of Indian culture and business management
5
International journal of bank marketing
5
Journal of customer behaviour
5
Management information systems : mis quarterly
5
SpringerLink / Bücher
5
The journal of high technology management research
5
The journal of services marketing
5
Betriebswirtschaftslehre für Technologie und Innovation
4
Electronic commerce research
4
Information systems and e-business management : ISeB
4
Information systems management
4
International journal of business innovation and research : IJBIR
4
Journal of electronic commerce research : JECR
4
Journal of international consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
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ECONIS (ZBW)
27
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27
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1
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
2
Adoption patterns over time : a replication
Appel, Gil
;
Muller, Eitan
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
Saved in:
3
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
4
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
5
Exploring passive innovation resistance : an empirical examination of predictors and consequences at the cognitive and situational level
Koch, Julian
;
Krämer, Tobias
;
Heidenreich, Sven
- In:
International journal of innovation management
25
(
2021
)
1
,
pp. 2150012-1-2150012-35
Persistent link: https://www.econbiz.de/10012508173
Saved in:
6
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
7
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
8
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
9
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
10
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
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