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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~subject:"Advertising"
~subject:"Bibliometrics"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Bibliometrics
Advertising effects
83
Werbewirkung
83
Consumer behaviour
68
Konsumentenverhalten
68
Internet marketing
55
Online-Marketing
55
Werbung
51
Social Web
27
Social web
27
Brand management
21
Markenführung
21
Brand image
18
Markenimage
18
Online retailing
9
Online-Handel
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advertising
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social media
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Beziehungsmarketing
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Mobile marketing
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Moschis, George P.
2
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1
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alfayez, Nourah
1
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An, Soontae
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
International journal of advertising : the review of marketing communications
158
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
117
Journal of marketing communications
111
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
96
Journal of promotion management : innovations in planning and applied research
55
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
41
Journal of current issues and research in advertising : JCIRA
36
Journal of retailing and consumer services
36
European journal of marketing : EJM
35
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
21
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Asia Pacific journal of marketing and logistics
19
The journal of consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
SpringerLink / Bücher
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
51
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1
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
4
Differential effects of physical and financial threats in weight loss advertising : a case of uncertainty
Thornton, Corliss
;
Davis, Lenita
;
Weinberg, Bruce D.
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 926-939
Persistent link: https://www.econbiz.de/10014471155
Saved in:
5
Consumer response to podcast advertising : the interactive role of persuasion knowledge and parasocial relationships
Brinson, Nancy H.
;
Lemon, Laura L.
;
Bender, Coral
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 971-982
Persistent link: https://www.econbiz.de/10014471164
Saved in:
6
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
7
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
8
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
9
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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