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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbung
Advertising effects
124
Werbewirkung
124
Consumer behaviour
82
Konsumentenverhalten
82
Advertising
74
Internet marketing
58
Online-Marketing
58
Social Web
28
Social web
28
Brand management
22
Brand image
21
Markenimage
21
Emotion
10
USA
10
United States
10
Online retailing
9
Online-Handel
9
Print advertising
9
Printwerbung
9
advertising
9
social media
9
Brand
8
Markenartikel
8
Beziehungsmarketing
7
Gender
7
Geschlecht
7
Mobile Marketing
7
Mobile marketing
7
Relationship marketing
7
Viral marketing
7
Virales Marketing
7
Cognition
6
Kognition
6
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
5
Glaubwürdigkeit
5
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Torres, Ivonne M.
3
Evans, Nathaniel J.
2
Kwon, Eun Sook
2
Luna-Nevarez, Cuauhtemoc
2
Moschis, George P.
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Acikgoz, Fulya
1
Aghniadi
1
Akhavan, Roya
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amoako, George Kofi
1
An, Soontae
1
Anghelcev, George
1
Appiah, Osei
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Bae, Young Han
1
Bakir, Aysen
1
Bakr, Yousra
1
Balconi, Michela
1
Barrichello, Alcides
1
Bayrak Meydanoğlu, Ela Sibel
1
Bee, Colleen
1
Beentjes, Johannes W.
1
Beerli-Palacio, Asunción
1
Bosman, Jan A. M.
1
Burnaz, Sebnem
1
Böhm, Stephan
1
Cassioli, Federico
1
Chan, Terri H.
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chaudhary, Monica
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
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International journal of internet marketing and advertising : IJIMA
Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
178
Journal of business research : JBR
137
International journal of advertising : the quarterly review of marketing communications
136
Journal of marketing communications
129
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
105
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of global marketing
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Journal of advertising
24
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Journal of the Academy of Marketing Science
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
85
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85
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
5
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
8
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
9
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
10
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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