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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer Behaviour"
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Customer satisfaction
Electronic Commerce
Internet marketing
Consumer behaviour
314
Konsumentenverhalten
314
Online-Marketing
145
Social Web
130
Social web
130
Online retailing
97
Online-Handel
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Rita, Paulo
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
531
Journal of business research : JBR
374
International journal of hospitality management
234
Cogent business & management
123
Journal of hospitality marketing & management
113
The journal of services marketing
111
Journal of travel and tourism marketing
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
International journal of contemporary hospitality management
102
Journal of internet commerce
102
International journal of electronic marketing and retailing : IJEMR
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
89
Psychology & marketing
87
Electronic commerce research
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Tourism management : research, policies, practice
83
Asia Pacific journal of marketing and logistics
80
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
74
The service industries journal
66
Journal of promotion management : innovations in planning and applied research
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
The journal of product & brand management
63
International journal of consumer studies
60
Journal of strategic marketing
60
Services marketing quarterly
60
Journal of retailing
59
The international review of retail, distribution and consumer research
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Information systems research : ISR
57
International journal of business information systems : IJBIS
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
International journal of e-business research : an official publication of the Information Resources Management Association
54
Journal of the Academy of Marketing Science
54
Management science : journal of the Institute for Operations Research and the Management Sciences
53
European journal of marketing : EJM
52
International journal of retail & distribution management
51
Journal of marketing
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ECONIS (ZBW)
190
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1
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
6
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
7
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
8
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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