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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
E-commerce
Consumer behaviour
393
Konsumentenverhalten
393
Internet marketing
137
Online-Marketing
137
Social Web
113
Social web
113
Brand management
96
Markenführung
96
Markenimage
92
Advertising effects
70
Werbewirkung
70
Online retailing
69
Online-Handel
69
Beziehungsmarketing
63
Relationship marketing
63
Advertising
54
Viral marketing
53
Virales Marketing
53
Werbung
53
Brand
39
Markenartikel
39
Electronic Commerce
35
social media
35
India
31
China
30
Confidence
30
Indien
30
Vertrauen
30
Designation of origin
27
Herkunftsbezeichnung
27
International marketing
25
Internationales Marketing
25
Customer satisfaction
24
Kundenzufriedenheit
24
National culture
23
Nationalkultur
23
Website
23
purchase intention
22
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Undetermined
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Free
7
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Article
125
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1
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Article in journal
Article
Government document
Handbuch
Aufsatz in Zeitschrift
126
Aufsatzsammlung
2
Language
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English
126
Author
All
Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Bang, Nguyen
2
El-Deeb, Sara
2
Jayasimha, K. R.
2
Kamboj, Shampy
2
Klabi, Fethi
2
Kwon, Eun Sook
2
Melewar, T. C.
2
Raman, Prashant
2
Wang, Xuehua
2
Wilken, Robert
2
Yang, Zhilin
2
Ahmed, Zafar U.
1
Akar, Ezgi
1
Al-Hajla, Ali Homaid
1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Alvarado-Herrera, Alejandro
1
Amlus, Mohammad Harith
1
Anastasiadou, Eleni
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arias-Oliva, Mario
1
Assimakopoulos, Costas
1
Ayala, Edgardo
1
Ayob, Abu H.
1
Babakus, Emin
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Bhattacharya, Arijit
1
Billore, Aditya
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bisht, Swati
1
Bolat, Elvira
1
Brünink, Leonine A.
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of global marketing
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
Journal of marketing communications
80
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Cogent business & management
69
Journal of internet commerce
67
International journal of consumer studies
65
Journal of fashion marketing and management
63
Journal of strategic marketing
62
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
Journal of the Academy of Marketing Science
55
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Journal of Islamic marketing
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
International journal of advertising : the review of marketing communications
39
Journal of marketing management : MM
39
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All
ECONIS (ZBW)
126
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1
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10
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126
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1
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
5
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
6
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
7
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
10
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
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