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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
1,086
Konsumentenverhalten
1,085
Brand management
419
Markenführung
419
Markenimage
330
Beziehungsmarketing
243
Relationship marketing
243
Brand
228
Markenartikel
224
Internet marketing
196
Online-Marketing
196
Social Web
177
Social web
177
Einzelhandel
158
Retail trade
158
Online retailing
122
Online-Handel
122
Advertising effects
109
Viral marketing
93
Virales Marketing
93
Emotion
77
Customer satisfaction
74
Kundenzufriedenheit
74
Marketing management
71
Marketingmanagement
70
Preismanagement
68
Pricing strategy
68
Advertising
65
Werbung
64
E-commerce
60
Electronic Commerce
60
Luxusgüter
60
Dienstleistungsqualität
50
Confidence
49
Vertrauen
49
Brand loyalty
45
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504
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2
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatzsammlung
1
Collection of articles of several authors
1
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1
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English
506
Author
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Guzman, Francisco
8
Aiello, Gaetano
3
Donvito, Raffaele
3
Fetscherin, Marc
3
Grewal, Dhruv
3
Jeon, Jung Ok
3
Kang, Jiyun
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Rindell, Anne
3
Sreejesh, S.
3
Turunen, Linda Lisa Maria
3
Vescovi, Tiziano
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Areni, Charles Scott
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bae, Joonheui
2
Baeck, Sunmee
2
Bashir, Irfan
2
Baskin, Ernest
2
Broyles, S. Allen
2
Burnaz, Sebnem
2
Checchinato, Francesca
2
Choi, Sunmee
2
Christodoulides, George
2
Coker, Kesha K.
2
Costa, Patrício
2
Dass, Mayukh
2
Davis, Donna
2
Disegna, Marta
2
Dwivedi, Abhishek
2
Evanschitzky, Heiner
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Giovanis, Apostolos
2
Godey, Bruno
2
Grappi, Silvia
2
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International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
The journal of product & brand management
Journal of business research : JBR
697
Journal of retailing and consumer services
573
International journal of hospitality management
294
The journal of brand management : an international journal
241
Psychology & marketing
230
Journal of marketing communications
182
Asia Pacific journal of marketing and logistics
148
International journal of advertising : the review of marketing communications
147
The journal of services marketing
126
Journal of travel and tourism marketing
125
European journal of marketing : EJM
124
Journal of hospitality marketing & management
113
Journal of international consumer marketing
109
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Cogent business & management
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Marketing intelligence & planning
98
Marketing letters : a journal of research in marketing
98
Journal of promotion management : innovations in planning and applied research
94
International journal of consumer studies
93
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Journal of fashion marketing and management
86
Tourism management : research, policies, practice
84
Journal of marketing
83
Services marketing quarterly
80
The service industries journal
80
Journal of global marketing
76
Journal of the Academy of Marketing Science
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
72
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
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ECONIS (ZBW)
506
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1
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506
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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