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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Brand management"
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Brand image
Brand management
Website
35
Consumer behaviour
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Internet marketing
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Online-Marketing
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Online-Handel
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Bin Ismail, Hishamuddin
1
Chaifetz, Marshal
1
Chong, Siong Choy
1
Chung, Kim-choy
1
Dimitriadis, Sergios
1
Ellonen, Hanna-Kaisa
1
Jeong, Miyoung
1
Kim Piew Lai
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Koritos, Christos
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Kuivalainen, Olli
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Lee, Seonjeong
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Müller, Brigitte
1
Oh, Haemoon
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Smith, Nicholas Pace
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Tarkiainen, Anssi
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International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
7
Tourism management : research, policies, practice
6
Journal of retailing and consumer services
5
Journal of vacation marketing : an international journal
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Bridging the gap between advertising academia and practice
2
Contemporary research in e-branding
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of management and marketing research : IJMMR
2
Journal of fashion marketing and management
2
SpringerLink / Bücher
2
The IUP journal of brand management : IJBRM
2
The journal of product & brand management
2
Advanced digital marketing strategies in a data-driven era
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Branding and sustainable competitive advantage : building virtual presence
1
Business process management journal
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent economics & finance
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings trends in business communication 2016
1
Corporate reputation review : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Electronic commerce research
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Employer Branding : Arbeitgeber positionieren und präsentieren
1
Enterprise information systems
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Entrepreneurship
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EuroMed journal of management : EMJM
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European journal of marketing : EJM
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ECONIS (ZBW)
7
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1
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
2
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
3
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
4
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
5
Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10010405833
Saved in:
6
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
7
Consistency between brand image and website image : does it matter?
Müller, Brigitte
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 350-361
Persistent link: https://www.econbiz.de/10003739606
Saved in:
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