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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Pricing strategy"
~subject:"Viral marketing"
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Pricing strategy
Viral marketing
Personalisierung
27
Personalization
27
Online retailing
21
Online-Handel
21
Consumer behaviour
15
Konsumentenverhalten
15
E-commerce
12
Electronic Commerce
12
Virales Marketing
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online reviews
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Benbasat, Izak
2
Cenfetelli, Ronald T.
2
Ghoshal, Abhijeet
2
Kumar, Subodha
2
Mookerjee, Vijay S.
2
Xu, Jingjun
2
Aakash
1
Aggarwal, Anu Gupta
1
Choudhary, Vidyanand
1
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1
Du, Qianzhou
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Erkan, Ismail
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1
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1
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Kumar, Naveen
1
Li, Xinxin
1
Manoraj, N.
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of management information systems : JMIS
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of retailing and consumer services
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Information systems research : ISR
6
Faculty & research / Insead : working paper series
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of revenue and pricing management
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Cowles Foundation discussion paper
2
Discussion papers / CEPR
2
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
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ECONIS (ZBW)
15
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1
Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Ghoshal, Abhijeet
;
Mookerjee, Vijay S.
;
Sarkar, Sumit
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 430-456
Persistent link: https://www.econbiz.de/10012624131
Saved in:
2
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
3
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
4
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
Saved in:
5
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
6
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
7
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
8
Detecting review manipulation on online platforms with hierarchical supervised learning
Kumar, Naveen
;
Venugopal, Deepak
;
Qiu, Liangfei
;
Kumar, …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011885340
Saved in:
9
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
10
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
Saved in:
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