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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
171
Markenführung
171
Brand image
168
Markenimage
168
Consumer behaviour
134
Konsumentenverhalten
134
Internet marketing
78
Online-Marketing
78
Social Web
70
Social web
70
Tourism marketing
62
Tourismusmarketing
62
Advertising effects
55
Werbewirkung
55
Destination management
53
Destinationsmanagement
53
Brand
52
Markenartikel
52
Beziehungsmarketing
49
Relationship marketing
49
Holiday behaviour
38
Urlaubsverhalten
38
Designation of origin
36
Herkunftsbezeichnung
36
destination image
28
Advertising
24
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Werbung
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Viral marketing
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Virales Marketing
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social media
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Tourism
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Tourismus
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Marketing management
17
Marketingmanagement
17
Product Placement
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Product placement
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Customer satisfaction
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Stylidis, Dimitrios
4
Dolnicar, Sara
3
Gnoth, Juergen
3
Kim, Eunice
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Li, Xiang
3
Loureiro, Sandra Maria Correia
3
Melanthiou, Yioula
3
Phau, Ian
3
Stepchenkova, Svetlana
3
Aitken, Robert
2
Arli, Denni
2
Arora, Anshu
2
Assaf, A. Georges
2
Assaker, Guy
2
Bhat, Savita
2
Callison, Coy
2
Campelo, Adriana
2
Chakraborty, Uttam
2
Cheah, Isaac
2
Chung, Hwiman
2
Dardis, Frank E.
2
Grün, Bettina
2
Ha, Louisa
2
Hanks, Lydia
2
Kim, Hany
2
Kim, Jihye
2
King, Ceridwyn
2
Kwon, Eun Sook
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Lee, Sang Yeal
2
Li, Mimi
2
McMillan, Sally J.
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Park, Jae Hee
2
Perdue, Richard R.
2
Petrick, James F.
2
Reichel, Arie
2
Rita, Paulo
2
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2
Shin, Hakseung
2
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
785
The journal of brand management : an international journal
669
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
70
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ECONIS (ZBW)
240
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240
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1
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
8
A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed
;
Zerva, Konstantina
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
Saved in:
9
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
10
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
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