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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Marketingmanagement
Brand management
133
Markenführung
133
Consumer behaviour
114
Konsumentenverhalten
114
Brand image
95
Markenimage
95
Internet marketing
70
Online-Marketing
70
Social Web
62
Social web
62
Advertising effects
52
Werbewirkung
52
Brand
45
Markenartikel
45
Beziehungsmarketing
34
Relationship marketing
34
Advertising
24
Werbung
24
social media
21
Product Placement
17
Product placement
17
Marketing management
16
Viral marketing
16
Virales Marketing
16
Online retailing
13
Online-Handel
13
Facebook
12
purchase intention
11
Brand loyalty
10
Markentreue
10
Emotion
8
Public relations
8
Structural equation model
8
Strukturgleichungsmodell
8
brand equity
8
brand loyalty
8
social media marketing
8
Öffentlichkeitsarbeit
8
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7
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15
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Article in journal
Aufsatz in Zeitschrift
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Collection of articles of several authors
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English
16
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Melanthiou, Yioula
2
Bissell, Kimberly
1
El-Deeb, Sara
1
Gammoh, Bashar S.
1
Han, Jiyoon
1
Huang, Guanxiong
1
Jeong, Hyun Ju
1
Jin, Seunga Venus
1
Kaufmann, Hans Rüdiger
1
Kim, Dong Hoo
1
Kim, Jihye
1
Loureiro, Sandra Maria Correia
1
Mathupayas Thongmak
1
Muqaddam, Aziz
1
Ordanini, Andrea
1
Pham, Phuoc H. M.
1
Rubera, Gaia
1
Shayeb, Mirna El
1
Sheinin, Daniel A.
1
Shen, Bin
1
Srivastava, R. K.
1
Sung, Yoon Hi
1
Tafesse, Wondwesen
1
Vinuales, Gema
1
Wang, Alex
1
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Journal of business research : JBR
55
The journal of brand management : an international journal
50
The journal of product & brand management
35
European journal of marketing : EJM
25
Journal of strategic marketing
24
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing management : MM
18
Journal of marketing communications
17
Journal of marketing
14
Journal of the Academy of Marketing Science
12
International marketing review
11
The marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Cogent business & management
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Business horizons
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of wine business research : IJWBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
6
International review on public and non-profit marketing
6
European management journal
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
Journal of advertising research
5
Journal of fashion marketing and management
5
Journal of internet commerce
5
Journal of marketing for higher education
5
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ECONIS (ZBW)
16
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1
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10
of
16
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date (newest first)
date (oldest first)
1
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
6
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
7
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
8
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
9
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
10
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
1
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