//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Brand management
133
Markenführung
133
Consumer behaviour
114
Konsumentenverhalten
114
Brand image
95
Markenimage
95
Internet marketing
70
Online-Marketing
70
Social Web
62
Social web
62
Advertising effects
52
Werbewirkung
52
Brand
45
Markenartikel
45
Beziehungsmarketing
34
Relationship marketing
34
Advertising
24
Werbung
24
social media
21
Product Placement
17
Product placement
17
Marketing management
16
Viral marketing
16
Virales Marketing
16
Online retailing
13
Online-Handel
13
Facebook
12
purchase intention
11
Brand loyalty
10
Markentreue
10
Emotion
8
Public relations
8
Structural equation model
8
Strukturgleichungsmodell
8
brand equity
8
brand loyalty
8
social media marketing
8
Öffentlichkeitsarbeit
8
Celebrity endorsement
7
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
16
Author
All
Melanthiou, Yioula
2
Bissell, Kimberly
1
El-Deeb, Sara
1
Gammoh, Bashar S.
1
Han, Jiyoon
1
Huang, Guanxiong
1
Jeong, Hyun Ju
1
Jin, Seunga Venus
1
Kaufmann, Hans Rüdiger
1
Kim, Dong Hoo
1
Kim, Jihye
1
Loureiro, Sandra Maria Correia
1
Mathupayas Thongmak
1
Muqaddam, Aziz
1
Ordanini, Andrea
1
Pham, Phuoc H. M.
1
Rubera, Gaia
1
Shayeb, Mirna El
1
Sheinin, Daniel A.
1
Shen, Bin
1
Srivastava, R. K.
1
Sung, Yoon Hi
1
Tafesse, Wondwesen
1
Vinuales, Gema
1
Wang, Alex
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Journal of business research : JBR
56
The journal of brand management : an international journal
50
The journal of product & brand management
35
Journal of strategic marketing
27
European journal of marketing : EJM
25
Journal of retailing and consumer services
21
SpringerLink / Bücher
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
18
Journal of marketing communications
17
Journal of marketing
14
Journal of the Academy of Marketing Science
13
International marketing review
11
Springer eBook Collection
11
The marketing review
11
Europäische Hochschulschriften / 5
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Business horizons
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
Journal of global marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
Measuring and managing brands
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of wine business research : IJWBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Springer eBook Collection / Business and Economics
7
International journal of hospitality management
6
International review on public and non-profit marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
2
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
6
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
7
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
8
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
9
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
10
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->