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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Subject
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Relationship marketing
Brand management
133
Markenführung
133
Consumer behaviour
114
Konsumentenverhalten
114
Brand image
95
Markenimage
95
Internet marketing
70
Online-Marketing
70
Social Web
62
Social web
62
Advertising effects
52
Werbewirkung
52
Brand
45
Markenartikel
45
Beziehungsmarketing
34
Advertising
24
Werbung
24
social media
21
Product Placement
17
Product placement
17
Marketing management
16
Marketingmanagement
16
Viral marketing
16
Virales Marketing
16
Online retailing
13
Online-Handel
13
Facebook
12
purchase intention
11
Brand loyalty
10
Markentreue
10
Emotion
8
Public relations
8
Structural equation model
8
Strukturgleichungsmodell
8
brand equity
8
brand loyalty
8
social media marketing
8
Öffentlichkeitsarbeit
8
Celebrity endorsement
7
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Undetermined
21
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Article
34
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Language
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English
34
Author
All
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arli, Denni
1
Assimakopoulos, Costas
1
Barretta, Paul G.
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Firat, A. Fuat
1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
Garg, Prerna
1
Gautam, Omvir
1
Gautam, Vikas
1
Giovanis, Apostolos N.
1
Graffigna, Guendalina
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Gursimranjit Singh
1
Ha, Louisa
1
Heidari, Setareh
1
Holmes, Gary
1
Ibrahim, Blend
1
Jaggi, Shamily
1
Jaitly, Rahul Chander
1
Jansen, Bernard J.
1
Joshi, Richa
1
Kamboj, Shampy
1
Kaur, Gurveen
1
Koritos, Christos
1
Kuivalainen, Olli
1
Mathupayas Thongmak
1
Mathur, Manisha
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Journal of business research : JBR
163
Journal of retailing and consumer services
113
The journal of product & brand management
101
The journal of brand management : an international journal
100
International journal of hospitality management
53
Asia Pacific journal of marketing and logistics
35
Industrial marketing management : the international journal for industrial and high-tech firms
32
Psychology & marketing
32
Cogent business & management
31
Journal of strategic marketing
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
26
European journal of marketing : EJM
25
Journal of promotion management : innovations in planning and applied research
25
Journal of hospitality marketing & management
24
International journal of contemporary hospitality management
23
Journal of marketing management : MM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of the Academy of Marketing Science
16
Tourism management : research, policies, practice
16
Journal of marketing
15
Journal of marketing communications
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of fashion marketing and management
14
Journal of marketing analytics : JMA
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The journal of consumer marketing
14
The journal of services marketing
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of service management
13
European journal of marketing
12
International journal of market research
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of retailing
12
The IUP journal of brand management : IJBRM
12
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ECONIS (ZBW)
34
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34
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
4
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
5
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
10
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
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