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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Search: subject:"branding"
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Konsumentenverhalten
Social web
Markenführung
398
Brand management
397
Markenpolitik
243
Consumer behaviour
161
Markenimage
148
Brand image
135
Deutschland
121
Germany
119
Online-Marketing
100
Internet marketing
97
Social Web
93
Markenartikel
82
Beziehungsmarketing
81
Relationship marketing
81
Brand
78
Werbewirkung
59
Advertising effects
58
Personalmarketing
55
HR marketing
45
Theorie
43
Theory
43
Marketing
32
Marketingmanagement
31
Marketing management
28
Werbung
28
Advertising
26
social media
25
Viral marketing
24
Virales Marketing
24
Erfolgsfaktor
22
Marke
22
Emotion
21
Markentreue
21
Success factor
21
Brand loyalty
19
Luxury goods
19
Luxusgüter
19
Personalbeschaffung
19
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174
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2
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Article
129
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64
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14
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5
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2
Collection of articles of several authors
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1
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English
149
German
44
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Loureiro, Sandra Maria Correia
7
Martínez-López, Francisco J.
6
Gázquez-Abad, Juan Carlos
5
Rita, Paulo
4
Baumgarth, Carsten
3
Guerreiro, João Pedro Silva Martins
3
Gutjahr, Gert
3
Ibrahim, Blend
3
Sarmento, Eduardo Moraes
3
Yang, Jing
3
Bilro, Ricardo Godinho
2
Büttner, Miriam
2
Gernsheimer, Oliver
2
Ha, Louisa
2
Huber, Frank
2
Kwon, Eun Sook
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Schindler, Maik
2
Strebinger, Andreas
2
Theobald, Elke
2
Trespeuch, Léo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abuljadail, Mohammad
1
Aguilar-Illescas, Rocio
1
Ailawadi, Kusum L.
1
Al-Mamun, Abdullah
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Alvarez-Altamirano, Katerina
1
Amjad, Fiza
1
Amlus, Mohammad Harith
1
Anaya-Sánchez, Rafael
1
Anghelcev, George
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Ardekani, Saeid Saeida
1
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Institution
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of business research : JBR
446
The journal of product & brand management
297
The journal of brand management : an international journal
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
85
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of advertising : the review of marketing communications
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of strategic marketing
63
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of the Academy of Marketing Science
58
Journal of marketing
53
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
50
International marketing review
49
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
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ECONIS (ZBW)
193
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193
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
The moderating effect of the use of virtual reality technologies in the
branding
of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
7
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
8
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
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