//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Social Web
4
Social web
4
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Behavioral branding
1
Brand
1
Brand advocacy
1
Brand co-creation
1
Brand communities
1
Brand love
1
Brand loyalty
1
Customer engagement
1
Customer integration
1
Emotion
1
IACM model
1
Information
1
Information behaviour
1
Information dissemination
1
Information technology
1
Information value
1
Informationstechnik
1
Informationsverbreitung
1
Informationsverhalten
1
Informationswert
1
Innovation adoption
1
Innovationsakzeptanz
1
Intrinsic and extrinsic motivations
1
Kundenintegration
1
Leistungsmotivation
1
Markenartikel
1
Markentreue
1
Marketing management
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Aufsatzsammlung
1
Language
All
English
4
Author
All
Loureiro, Sandra Maria Correia
Peltier, James
5
Akram, Muhammad Shakaib
4
Barnes, Stuart J.
4
Dwivedi, Yogesh Kumar
4
Hajli, Nick
4
Laurell, Christofer
4
Sandström, Christian
4
Vrontis, Demetris
4
Bhatti, Zeeshan Ahmed
3
Boutsouki, Christina
3
Dhir, Amandeep
3
Divakaran, Pradeep Kumar Ponnamma
3
Hatzithomas, Leonidas
3
Islam, Nazrul
3
Kaur, Puneet
3
Lin, Chieh-Peng
3
Logan, Kelty
3
Lorenzo-Romero, Carlota
3
Osei-Frimpong, Kofi
3
Rita, Paulo
3
Schibrowsky, John A.
3
Shareef, Mahmud Akhter
3
Toral, S. L.
3
Wallace, Elaine
3
Wang, Wei
3
Acikgoz, Fulya
2
Alarcón-del-Amo, María-del-Carmen
2
Ali, Maged
2
Altobello, Suzanne A.
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Azab, Nahed
2
Bang, Nguyen
2
Bao, Tong
2
Barlatier, Pierre-Jean
2
Benyoucef, Morad
2
Bhattarai, Ashok
2
Bourlakis, Michael
2
Bright, Laura F.
2
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
2
Journal of promotion management : JPM
2
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
3
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
4
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->