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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"msa"
~subject:"Markenartikel"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Markenartikel
Online retailing
Consumer behaviour
2,130
Konsumentenverhalten
2,129
Einzelhandel
669
Retail trade
669
Relationship marketing
648
Beziehungsmarketing
647
Online-Handel
447
Customer satisfaction
441
Kundenzufriedenheit
439
Internet marketing
381
Online-Marketing
380
Social Web
364
Social web
364
Brand management
352
Markenführung
352
Service quality
338
Dienstleistungsqualität
337
Brand image
291
Markenimage
291
E-commerce
251
Electronic Commerce
250
Brand
183
Viral marketing
181
Virales Marketing
181
Emotion
165
Advertising effects
150
Werbewirkung
150
Confidence
148
Vertrauen
148
USA
132
United States
132
Food retailing
130
Lebensmitteleinzelhandel
130
Distribution channel
129
Vertriebsweg
129
Advertising
115
Werbung
110
Marketing management
108
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7
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621
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Article in journal
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622
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3
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Collection of articles of several authors
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English
Malay (macrolanguage)
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Park, Jungkun
8
Baier, Daniel
7
Dawes, John
5
Paul, Justin
5
Thaichon, Park
5
Dhir, Amandeep
4
Kumar, Vikas
4
Ladhari, Riadh
4
Pantano, Eleonora
4
Quach, Sara
4
Rita, Paulo
4
Ainsworth, Jeremy
3
Akram, Umair
3
Ballantine, Paul W.
3
Chang, Ya Ping
3
De Canio, Francesca
3
Duan, Yongrui
3
Dwivedi, Abhishek
3
Elms, Jonathan
3
Fuentes, Christian
3
Hong, EunPyo
3
Hyun, Hyowon
3
Kaur, Puneet
3
Kumar, Sushant
3
Laroche, Michel
3
Lee, Daeho
3
Mortimer, Gary
3
Rese, Alexandra
3
Sanz Blas, Silvia
3
Septianto, Felix
3
Silva, Susana C.
3
Talwar, Shalini
3
Trinh, Giang
3
Yan, Ruiliang
3
Alrawad, Mahmaod
2
Ansari, Aisha Rehman
2
Anselmsson, Johan
2
Bala, Pradip Kumar
2
Barari, Mojtaba
2
Bashir, Shahid
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
Journal of business research : JBR
479
The journal of brand management : an international journal
290
The journal of product & brand management
215
Electronic commerce research
133
Psychology & marketing
122
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
119
International journal of electronic marketing and retailing : IJEMR
114
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of internet commerce
106
Journal of retailing
98
Information systems research : ISR
97
Asia Pacific journal of marketing and logistics
96
European journal of operational research : EJOR
88
International journal of hospitality management
88
European journal of marketing : EJM
87
International journal of retail & distribution management
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
The international review of retail, distribution and consumer research
81
Journal of electronic commerce research : JECR
76
Journal of marketing
76
Cogent business & management
75
International journal of consumer studies
75
International journal of electronic commerce : IJEC
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
International journal of retail and distribution management
68
International journal of production economics
67
Journal of fashion marketing and management
67
International journal of business information systems : IJBIS
66
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
65
Journal of management information systems : JMIS
64
Electronic commerce research and applications
61
Journal of strategic marketing
61
Journal of international consumer marketing
60
Transportation research / E : an international journal
60
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
58
Journal of the Academy of Marketing Science
57
Marketing intelligence & planning
56
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ECONIS (ZBW)
622
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1
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622
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
7
Customization at a glance : investigating consumer experiences in mobile commerce applications
Siyal, Abdul Waheed
;
Chen, Hongzhuan
;
Shah, Syed Jamal
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460860
Saved in:
8
Enhance understandings of Online Food Delivery's service quality with online reviews
Ma, Bohao
;
Wong, Yiik Diew
;
Teo, Chee Chong
;
Wang, Ziyang
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014460837
Saved in:
9
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
10
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
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