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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Marketing intelligence & planning"
~subject:"Bergbau"
~subject:"Markenführung"
~subject:"Unternehmenskultur"
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Bergbau
Markenführung
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Public relations
14
Öffentlichkeitsarbeit
14
Corporate reputation
8
Firmenimage
8
Brand management
5
Corporate culture
5
Internet marketing
4
Online-Marketing
4
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3
Corporate Social Responsibility
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Bartholmé, Roland H.
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Garanti, Zanete
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Goldring, Deborah
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Igbudu, Nicholas
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Jeong, Hyun Ju
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Lasmono, Hari
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Madichie, Nnamdi O.
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International journal of internet marketing and advertising : IJIMA
Marketing intelligence & planning
Corporate communications : an international journal
40
Journal of business research : JBR
21
Corporate reputation review : an international journal
14
Darden Case
10
European journal of marketing : EJM
10
Journal of communication management : an international journal
10
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
SpringerLink / Bücher
8
Journal of strategic marketing
6
Corporate social responsibility and environmental management
5
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of business strategy
5
Journal of marketing communications
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
International journal of business communication : IJBC : a publication of the Association for Business Communication
4
International studies of management and organization
4
Journal of promotion management : JPM
4
Management communication quarterly : an international journal
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Business strategy and the environment
3
Cogent business & management
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Journal of business ethics : JOBE
3
Journal of marketing management : MM
3
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
3
Long range planning : LRP ; international journal of strategic management
3
Research
3
Schriftenreihe Communicatio
3
Springer eBook Collection
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Asia Pacific journal of marketing and logistics
2
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Brands and branding
2
Communication series
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Culture and public relations : links and implications
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ECONIS (ZBW)
9
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1
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
2
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
3
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
4
An enactment theory perspective of corporate social responsibility and public relations
Yudarwati, Gregoria Arum
;
Tjiptono, Fandy
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 626-640
Persistent link: https://www.econbiz.de/10011774627
Saved in:
5
Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
Saved in:
6
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
7
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
8
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
9
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
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