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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research"
~isPartOf:"Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte"
~person:"Erkan, Ismail"
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Erkan, Ismail
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International journal of internet marketing and advertising : IJIMA
Research
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
Asia Pacific Journal of Marketing and Logistics
1
Digital marketing strategies and models for competitive business
1
International journal of technology marketing : IJTMkt
1
Journal of marketing communications
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Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
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Special issue on: social media marketing in the digital era
Unal, Sevtap
(
ed.
);
Erkan, Ismail
(
ed.
);
Acikgoz, Fulya
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012670660
Saved in:
2
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
3
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
Saved in:
4
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
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