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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research"
~isPartOf:"Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte"
~subject:"Relationship marketing"
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Relationship marketing
Online-Marketing
224
Consumer behaviour
222
Konsumentenverhalten
222
Internet marketing
215
Social Web
179
Social web
179
Electronic Commerce
84
Brand management
78
Markenführung
78
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74
Online retailing
72
Online-Handel
72
Advertising effects
71
Beziehungsmarketing
70
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69
Werbung
65
Viral marketing
64
Virales Marketing
64
Advertising
59
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53
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social media
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Assimakopoulos, Costas
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1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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International journal of internet marketing and advertising : IJIMA
Research
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
Journal of retailing and consumer services
171
Journal of business research : JBR
141
International journal of electronic customer relationship management : IJECRM
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of internet commerce
42
SpringerLink / Bücher
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of strategic marketing
37
The journal of product & brand management
36
International journal of business information systems : IJBIS
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Asia Pacific journal of marketing and logistics
31
Technological forecasting & social change : an international journal
31
The journal of services marketing
30
The service industries journal
30
Marketing intelligence & planning
28
Journal of electronic commerce research : JECR
26
Cogent business & management
25
International journal of electronic commerce : IJEC
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
International journal of hospitality management
24
Electronic commerce research
23
The journal of business & industrial marketing
23
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
22
Business horizons
22
Journal of promotion management : innovations in planning and applied research
22
Journal of the Academy of Marketing Science
22
Psychology & marketing
22
The journal of brand management : an international journal
22
Tourism management : research, policies, practice
21
Journal of marketing
20
International journal of retail & distribution management
19
International journal of technology marketing : IJTMkt
18
Journal of customer behaviour
18
Journal of hospitality marketing & management
18
Journal of retailing
18
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ECONIS (ZBW)
70
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
5
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
8
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
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