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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research"
~isPartOf:"Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte"
~subject:"Soziales Netzwerk"
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Subject
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Soziales Netzwerk
Online-Marketing
224
Consumer behaviour
222
Konsumentenverhalten
222
Internet marketing
215
Social Web
179
Social web
179
Electronic Commerce
84
Brand management
78
Markenführung
78
Werbewirkung
74
Online retailing
72
Online-Handel
72
Advertising effects
71
Beziehungsmarketing
70
Relationship marketing
70
E-commerce
69
Werbung
65
Viral marketing
64
Virales Marketing
64
Advertising
59
Brand image
53
Markenimage
53
social media
53
Internet
48
Website
34
Marketing management
32
Marketingmanagement
32
Deutschland
31
Germany
30
USA
25
United States
25
Confidence
23
Marketing
23
Vertrauen
23
Customer satisfaction
20
Kundenzufriedenheit
20
Brand
18
Kommunikation
18
Markenartikel
18
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Undetermined
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15
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8
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15
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15
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7
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4
Collection of articles of several authors
1
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1
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1
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1
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Language
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English
18
German
5
Author
All
Burmann, Christoph
2
Alvandi, Mohsen
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bailey, Ainsworth Anthony
1
Ben Mimoun, Mohammed Slim
1
Borges, Ana Pinto
1
Bình Nghiêm-Phú
1
Clément, Alexandre
1
Dobre, Costinel
1
Dumicic, Ksenija
1
Eilers, Daniela
1
Ernst, Claus-Peter Hermann
1
Falaster, Christian
1
Goldapp, Naemi
1
Gong, Wen
1
Gust, Benjamin
1
Ivens, Stefan
1
Jami Pour, Mona
1
Kleine-Kalmer, Barbara
1
Koukoulis, Ioannis
1
Krämer, Johannes
1
Kumarashvari Subramaniam
1
Lee, Minho
1
Liu, Hsih-Hsien
1
Lotfiyan, Zahra
1
Milovan-Ciuta, Anca-Maria
1
Müller, Annika K.
1
Nair, T. R. Gopalakrishnan
1
Petrescu, Maria
1
Pütz, Christoph
1
Riscarolli, Valéria
1
Robinot, Élisabeth
1
Rodrigues, Leonel Cezar
1
Schaarschmidt, Mario
1
Shaykhzade, Fooziye
1
Snoj, Boris
1
Sukoco, Badri Munir
1
Tomše, Denis
1
Trespeuch, Léo
1
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Institution
All
Springer Fachmedien Wiesbaden
6
Published in...
All
International journal of internet marketing and advertising : IJIMA
Research
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
Journal of business research : JBR
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
49
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of management information systems : JMIS
24
SpringerLink / Bücher
23
International journal of business information systems : IJBIS
22
Electronic commerce research
21
Information systems research : ISR
19
Management information systems : mis quarterly
19
Electronic commerce research and applications
15
Journal of retailing and consumer services
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of organizational computing and electronic commerce
14
International journal of hospitality management
13
International journal of networking and virtual organisations : IJNVO
12
Working paper
12
Cogent business & management
11
Computational & mathematical organization theory
11
Business horizons
10
Decision support systems : DSS ; the international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
MIS quarterly
10
CESifo working papers
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of knowledge management
9
Journal of marketing
9
Journal of marketing management : MM
9
Electronic markets : the international journal on networked business
8
IEEE transactions on engineering management : EM
8
Information technology and management
8
Journal of internet commerce
8
Journal of marketing communications
8
Journal of marketing research : JMR
8
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Source
All
ECONIS (ZBW)
23
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1
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10
of
23
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date (newest first)
date (oldest first)
1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
3
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
4
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
5
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
6
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
7
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
8
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
9
Transnationale Mobilität und persönliche Netzwerke Digitaler Nomaden
Müller, Annika K.
-
2020
Persistent link: https://www.econbiz.de/10012286849
Saved in:
10
Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam
;
Nair, T. R. Gopalakrishnan
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010394722
Saved in:
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