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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Apology
Brand
Werbewirkung
Social Web
454
Social web
454
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
210
Online-Marketing
210
Brand management
117
Markenführung
117
Social media
98
Beziehungsmarketing
87
Relationship marketing
87
Brand image
75
Markenimage
75
Viral marketing
72
Virales Marketing
72
Social network
65
Soziales Netzwerk
64
social media
53
Markenartikel
47
Online retailing
46
Online-Handel
46
Advertising effects
31
Digitalisierung
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Digitization
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Facebook
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Innovation management
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Innovationsmanagement
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19
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Article in journal
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English
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Wallace, Elaine
3
Divakaran, Pradeep Kumar Ponnamma
2
Guzman, Francisco
2
Ha, Louisa
2
Kennedy, Eric
2
Kwon, Eun Sook
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
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1
Arcand, Manon
1
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1
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1
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1
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1
Balasubramanian, Senthil Arasu
1
Barbarossa, Camilla
1
Barnes, Stuart J.
1
Barrichello, Alcides
1
Baudry, Damien
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Bendoni, Wendy K.
1
Billore, Aditya
1
Bourlakis, Michael
1
Breazeale, Mike
1
Buil, Isabel
1
Burnaz, Sebnem
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Chan, Terri H.
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Chaput, Luciana
1
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1
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1
Chen, Tom
1
Chung, Yoo Jin
1
Cooper, Tony
1
Costa, Renato J. Lopes da
1
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
56
International journal of advertising : the review of marketing communications
42
Journal of advertising research
36
Journal of retailing and consumer services
35
The journal of brand management : an international journal
29
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the quarterly review of marketing communications
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of advertising : official publication of the American Academy of Advertising
16
Psychology & marketing
15
Marketing intelligence & planning
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of current issues and research in advertising
11
Cogent business & management
10
Journal of internet commerce
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Business horizons
9
International journal of electronic commerce : IJEC
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of electronic marketing and retailing : IJEMR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of electronic commerce research : JECR
8
Journal of marketing
8
European journal of marketing : EJM
7
Journal of global marketing
7
Journal of promotion management : JPM
7
Young consumers : insight and ideas for responsible marketers
7
Information systems research : ISR
6
International journal of consumer studies
6
Journal of fashion marketing and management
6
Tourism management : research, policies, practice
6
Global business review
5
International journal of hospitality management
5
Journal of marketing management : MM
5
Asia Pacific journal of marketing and logistics
4
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ECONIS (ZBW)
73
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1
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73
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
8
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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