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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Brand
Social Web
454
Social web
454
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
210
Online-Marketing
210
Brand management
117
Markenführung
117
Social media
98
Beziehungsmarketing
87
Relationship marketing
87
Brand image
75
Markenimage
75
Viral marketing
72
Virales Marketing
72
Social network
65
Soziales Netzwerk
64
social media
53
Markenartikel
47
Online retailing
46
Online-Handel
46
Advertising effects
31
Digitalisierung
31
Digitization
31
E-commerce
31
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Werbewirkung
31
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28
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27
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Kundenintegration
26
Facebook
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Innovation management
24
Innovationsmanagement
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Article in journal
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48
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English
48
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Wallace, Elaine
3
Divakaran, Pradeep Kumar Ponnamma
2
Guzman, Francisco
2
Kennedy, Eric
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Arcand, Manon
1
Augusto, Mário Gomes
1
Barbarossa, Camilla
1
Barnes, Stuart J.
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
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1
Buil, Isabel
1
Chan, Terri H.
1
Chaput, Luciana
1
Chen, Tom
1
Cooper, Tony
1
De Chernatony, Leslie
1
Decker, Reinhold
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Graves, Christopher
1
Ha, Louisa
1
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1
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1
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1
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1
Herter, Márcia Maurer
1
Hollebeek, Linda D.
1
Huang, Travis K.
1
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1
Hung, Yu-Chen
1
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
34
The journal of brand management : an international journal
27
Journal of retailing and consumer services
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Business horizons
7
International journal of advertising : the quarterly review of marketing communications
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
Global business review
4
Journal of global marketing
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Marketing theory
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
Future Business Journal
2
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ECONIS (ZBW)
48
Showing
1
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10
of
48
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
4
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
8
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
10
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
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