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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Consumer behaviour
484
Konsumentenverhalten
484
Internet marketing
132
Online-Marketing
132
Social Web
108
Social web
108
Markenimage
98
Brand management
95
Markenführung
95
Advertising effects
79
Werbewirkung
79
Beziehungsmarketing
72
Relationship marketing
72
Online retailing
64
Online-Handel
64
Advertising
55
Werbung
55
Viral marketing
52
Virales Marketing
52
Brand
50
Markenartikel
50
USA
45
United States
45
social media
34
E-commerce
31
Electronic Commerce
31
Marketing management
31
Marketingmanagement
31
China
29
Confidence
25
Vertrauen
25
Emotion
23
Website
23
Einzelhandel
21
Retail trade
21
Personality psychology
20
Persönlichkeitspsychologie
20
Customer satisfaction
18
Internet
18
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53
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Article
98
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Article in journal
Article
Government document
Handbuch
Aufsatz in Zeitschrift
98
Conference paper
2
Konferenzbeitrag
2
Language
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English
98
Author
All
Black, William C.
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Kwon, Eun Sook
2
Leone, Robert P.
2
Paswan, Audhesh K.
2
Poon, Patrick
2
Ahmed, Sadrudin A.
1
Al-Mamun, Abdullah
1
Albert, Noel
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Astakhova, Marina
1
Astous, Alain d'
1
Aurand, Timothy W.
1
Bang, Nguyen
1
Bao, Yeqing
1
Bao, Yongchuan
1
Barretta, Paul G.
1
Beneke, Justin
1
Bhaduri, Gargi
1
Bin Ismail, Hishamuddin
1
Bisht, Swati
1
Block, Martin P.
1
Blumrodt, Jens
1
Bose, Mousumi
1
Bournois, Frank
1
Brandstätter, Marion
1
Bryson, Douglas
1
Buil, Isabel
1
Byun, Kyung-Ah
1
Carlson, Jamie
1
Carneiro-da-Cunha, Julio Araujo
1
Carsana, Laurence
1
Castaño, Raquel
1
Chan, Terri H.
1
Chay Yau Choon
1
Cho, Eunjoo
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
The journal of consumer marketing
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
47
Marketing letters : a journal of research in marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
98
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98
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
5
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
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