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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand management"
~subject:"Communication"
~subject:"Customer integration"
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Brand management
Communication
Customer integration
Social Web
258
Social web
258
Internet marketing
156
Online-Marketing
156
Consumer behaviour
122
Konsumentenverhalten
122
Viral marketing
70
Virales Marketing
70
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social media
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Campo, Sara
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International journal of internet marketing and advertising : IJIMA
Tourism management : research, policies, practice
Journal of business research : JBR
134
Journal of retailing and consumer services
71
The journal of brand management : an international journal
57
The journal of product & brand management
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of promotion management : innovations in planning and applied research
31
Journal of marketing communications
26
Business horizons
25
Technological forecasting & social change : an international journal
25
SpringerLink / Bücher
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of advertising : the review of marketing communications
23
Journal of marketing management : MM
23
Journal of internet commerce
21
Corporate communications : an international journal
20
Journal of strategic marketing
20
Psychology & marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of communication management : an international journal
17
Marketing intelligence & planning
17
International journal of technology marketing : IJTMkt
15
Journal of advertising research
15
Springer eBook Collection
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of fashion marketing and management
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of promotion management : JPM
13
Journal of service management
13
International journal of contemporary hospitality management
12
Journal of global marketing
12
Research
12
European Sport management quarterly : ESMQ
11
European journal of marketing
11
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ECONIS (ZBW)
75
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75
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
5
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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