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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~language:"nor"
~person:"Bang, Nguyen"
~person:"Srivastava, Vibhava"
~subject:"Consumer behaviour"
~subject:"Kapitaleinkommen"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Kapitaleinkommen
Online-Marketing
Konsumentenverhalten
3
Brand image
2
Brand management
2
India
2
Indien
2
Internet marketing
2
Markenführung
2
Markenimage
2
Social Web
2
Social web
2
Advertising
1
Advertising effects
1
Bekleidung
1
Beziehungsmarketing
1
Clothing
1
Environmental consciousness
1
Green marketing
1
Relationship marketing
1
SEM
1
Sustainable product
1
Umweltbewusstsein
1
Werbewirkung
1
Werbung
1
brand consciousness
1
brand equity
1
brand loyalty
1
customer loyalty
1
environment consciousness
1
green advertising
1
green consumerism
1
materialism and conspicious consumption
1
perceived social media marketing activities
1
price premium willingness
1
scepticism
1
social media marketing activities
1
social media marketing effectiveness
1
value consciousness
1
Öko-Marketing
1
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Online availability
All
Undetermined
1
Type of publication
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Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
Norwegian
Author
All
Bang, Nguyen
Srivastava, Vibhava
Rita, Paulo
5
Assimakopoulos, Costas
4
Erkan, Ismail
4
Fortin, David R.
4
Moschis, George P.
3
Pentina, Iryna
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Ballantine, Paul W.
2
Bao, Tong
2
Boutsouki, Christina
2
Dangi, Hamendra Kumar
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Guerreiro, João Pedro Silva Martins
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Malik, Anuradha
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Sanz Blas, Silvia
2
Unal, Sevtap
2
Wu, Linwan
2
Aakash
1
Abdalla, Márcio Moutinho
1
Abdrabbo, Tariq
1
Abhijith, U.
1
Abida, Fatma Choura
1
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Published in...
All
International journal of internet marketing and advertising : IJIMA
The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Business process management journal
1
Business strategy and the environment
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The service industries journal
1
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All
ECONIS (ZBW)
3
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1
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3
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3
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date (oldest first)
1
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
2
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
3
Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
Saved in:
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