Modelling antecedents of scepticism towards green advertising : evidence from India
Year of publication: |
2018
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Authors: | Srivastava, Vibhava |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 2, p. 105-121
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Subject: | green advertising | scepticism | environment consciousness | green consumerism | SEM | Indien | India | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Öko-Produkt | Sustainable product |
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