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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Advertising effects
52
Werbewirkung
52
Brand management
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
21
Confidence
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Vertrauen
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Brand
15
Markenartikel
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purchase intention
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Internet
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Marketing management
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Marketingmanagement
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consumer behaviour
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India
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Indien
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Innovation adoption
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Innovationsakzeptanz
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Mobile communications
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Mobilkommunikation
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Rita, Paulo
4
Bao, Tong
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Guerreiro, João Pedro Silva Martins
2
Kwon, Eun Sook
2
Logan, Kelty
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Wu, Linwan
2
Abuljadail, Mohammad
1
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Aghniadi
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1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
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Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Armelini, Guillermo
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Arnita, Devi
1
Arora, Taanika
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1
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1
Ben Mimoun, Mohammed Slim
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1
Bisht, Swati
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
770
Journal of retailing and consumer services
681
International journal of hospitality management
316
The journal of product & brand management
313
The journal of brand management : an international journal
301
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
162
Journal of travel and tourism marketing
140
The journal of services marketing
140
International journal of contemporary hospitality management
136
Journal of marketing communications
136
European journal of marketing : EJM
134
Cogent business & management
131
Journal of hospitality marketing & management
126
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
Journal of international consumer marketing
109
Journal of strategic marketing
106
International journal of consumer studies
104
Journal of marketing
99
Journal of the Academy of Marketing Science
99
Marketing intelligence & planning
99
International journal of advertising : the review of marketing communications
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
The service industries journal
96
Journal of promotion management : innovations in planning and applied research
95
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Tourism management : research, policies, practice
92
Journal of marketing management : MM
91
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
88
Technological forecasting & social change : an international journal
87
The journal of consumer marketing
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of internet commerce
83
Journal of fashion marketing and management
82
Journal of global marketing
82
International journal of electronic marketing and retailing : IJEMR
81
Services marketing quarterly
80
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ECONIS (ZBW)
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1
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
6
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
7
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
8
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
9
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
10
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
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