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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Brand management"
~subject:"Virales Marketing"
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Brand management
Virales Marketing
Social Web
145
Social web
145
Internet marketing
108
Online-Marketing
108
Consumer behaviour
93
Konsumentenverhalten
93
social media
53
Markenführung
48
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
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Advertising effects
26
Werbewirkung
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Advertising
21
Werbung
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Facebook
16
Online retailing
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Online-Handel
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Marketing management
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Marketingmanagement
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electronic word-of-mouth
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social media marketing
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consumer behaviour
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E-commerce
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advertising
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influencer marketing
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Bao, Tong
2
Duh, Helen Inseng
2
Ha, Louisa
2
Kwon, Eun Sook
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1
Ahn, Joong-Ho
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
184
Journal of retailing and consumer services
92
The journal of product & brand management
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
The journal of brand management : an international journal
58
Journal of marketing communications
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Tourism management : research, policies, practice
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of advertising : the review of marketing communications
40
Information systems research : ISR
37
Journal of promotion management : innovations in planning and applied research
37
International journal of hospitality management
35
Journal of marketing management : MM
34
Journal of marketing
33
Business horizons
30
Journal of management information systems : JMIS
29
Psychology & marketing
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of internet commerce
26
Technological forecasting & social change : an international journal
26
Journal of electronic commerce research : JECR
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
International journal of contemporary hospitality management
24
Electronic commerce research
22
International journal of consumer studies
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
21
Marketing intelligence & planning
21
Cogent business & management
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Journal of global marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of advertising research
18
Journal of hospitality marketing & management
18
Journal of the Academy of Marketing Science
18
Journal of travel and tourism marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
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ECONIS (ZBW)
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The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
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2
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
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3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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5
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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8
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
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9
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
10
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
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