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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising"
~subject:"Bibliometrics"
~subject:"Online-Marketing"
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Advertising
Bibliometrics
Online-Marketing
Advertising effects
65
Werbewirkung
65
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
50
Werbung
39
Social Web
26
Social web
26
Brand management
18
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Online retailing
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Online-Handel
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advertising
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social media
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Kwon, Eun Sook
2
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International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
170
International journal of advertising : the quarterly review of marketing communications
142
Journal of advertising research
139
Journal of business research : JBR
129
Journal of marketing communications
129
Journal of advertising : official publication of the American Academy of Advertising
117
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Journal of promotion management : JPM
62
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
49
Journal of retailing and consumer services
47
Journal of current issues and research in advertising : JCIRA
39
European journal of marketing : EJM
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing research : JMR
33
Health marketing quarterly
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of current issues and research in advertising
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of marketing
24
Journal of advertising
23
Marketing letters : a journal of research in marketing
23
Journal of marketing research
22
Journal of international consumer marketing
21
The journal of consumer marketing
21
Asia Pacific journal of marketing and logistics
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Marketing : ZFP ; journal of research and management
19
Information systems research : ISR
18
International journal of consumer studies
18
Quantitative marketing and economics : QME
18
SpringerLink / Bücher
18
International journal of electronic commerce : IJEC
16
Marketing intelligence & planning
16
International journal of hospitality management
15
Journal of the Academy of Marketing Science
15
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ECONIS (ZBW)
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1
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
6
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
10
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
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