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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising effects"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Subject
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Advertising effects
Markenführung
Relationship marketing
Brand management
66
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
51
Online-Marketing
51
Social Web
50
Social web
50
Brand image
48
Markenimage
48
Beziehungsmarketing
29
Werbewirkung
20
Brand
16
Markenartikel
16
social media
16
Viral marketing
14
Virales Marketing
14
Advertising
10
Werbung
10
Brand loyalty
8
Facebook
8
Markentreue
8
brand loyalty
8
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
purchase intention
7
social media marketing
7
Structural equation model
6
Strukturgleichungsmodell
6
Emotion
5
Instagram
5
Internet
5
brand equity
5
brand image
5
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Undetermined
46
Type of publication
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Article
70
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Language
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English
70
Author
All
Ha, Louisa
2
Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gambetti, Rossella C.
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
634
The journal of brand management : an international journal
572
The journal of product & brand management
389
Journal of retailing and consumer services
302
European journal of marketing : EJM
134
Psychology & marketing
128
Journal of marketing communications
120
International journal of hospitality management
117
Asia Pacific journal of marketing and logistics
114
Journal of strategic marketing
113
Journal of marketing management : MM
112
Marketing intelligence & planning
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
The IUP journal of brand management : IJBRM
94
Journal of the Academy of Marketing Science
89
Journal of marketing
83
Journal of advertising research
78
Journal of promotion management : innovations in planning and applied research
78
Marketing letters : a journal of research in marketing
78
International journal of advertising : the review of marketing communications
75
Journal of promotion management : JPM
74
Tourism management : research, policies, practice
72
Journal of fashion marketing and management
68
International journal of advertising : the quarterly review of marketing communications
67
Journal of international consumer marketing
66
Journal of travel and tourism marketing
66
Cogent business & management
64
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Qualitative market research : an international journal
61
Journal of global marketing
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Journal of marketing research : JMR
59
International journal of contemporary hospitality management
56
Journal of retailing
55
The journal of consumer marketing
55
Business horizons
53
The marketing review
53
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All
ECONIS (ZBW)
70
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70
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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