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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising effects"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Advertising effects
Virales Marketing
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Werbewirkung
26
Advertising
21
Werbung
21
Online retailing
17
Online-Handel
17
Facebook
16
Marketing management
16
Marketingmanagement
16
Social network
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electronic word-of-mouth
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social media marketing
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consumer behaviour
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advertising
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2
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
117
International journal of advertising : the review of marketing communications
58
Journal of retailing and consumer services
58
Journal of marketing communications
53
Journal of advertising research
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information systems research : ISR
35
International journal of advertising : the quarterly review of marketing communications
35
Journal of promotion management : innovations in planning and applied research
34
International journal of hospitality management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Tourism management : research, policies, practice
31
Journal of management information systems : JMIS
27
Psychology & marketing
27
Journal of marketing
24
Journal of marketing management : MM
22
Journal of electronic commerce research : JECR
21
International journal of electronic marketing and retailing : IJEMR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
The journal of product & brand management
20
Electronic commerce research
19
International journal of electronic commerce : IJEC
18
Journal of marketing research : JMR
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of hospitality marketing & management
17
Journal of internet commerce
17
Journal of travel and tourism marketing
17
Technological forecasting & social change : an international journal
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Business horizons
15
International journal of consumer studies
15
International journal of business information systems : IJBIS
14
Journal of global marketing
13
Cogent business & management
12
European journal of marketing : EJM
12
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ECONIS (ZBW)
62
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
4
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
7
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
8
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
9
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
10
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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