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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Advertising effects
Brand management
66
Markenführung
66
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
51
Online-Marketing
51
Social Web
50
Social web
50
Brand image
48
Markenimage
48
Beziehungsmarketing
29
Relationship marketing
29
Werbewirkung
20
Brand
16
Markenartikel
16
social media
16
Viral marketing
14
Virales Marketing
14
Advertising
10
Werbung
10
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8
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8
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8
brand loyalty
8
Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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purchase intention
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social media marketing
7
Structural equation model
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Strukturgleichungsmodell
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Emotion
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Instagram
5
Internet
5
brand equity
5
brand image
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Article in journal
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Kwon, Eun Sook
2
Alvarez-Altamirano, Katerina
1
Chan, Terri H.
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
De Cicco, Roberta
1
Fantapié Altobelli, Claudia
1
Foreman, Jeffrey
1
Gautam, Omvir
1
Giovanis, Apostolos
1
Greve, Goetz
1
Guerreiro, João Pedro Silva Martins
1
Güngör, Ayşegül Sağkaya
1
Ha, Louisa
1
Heidari, Setareh
1
Iacobucci, Serena
1
Jaitly, Rahul Chander
1
Keshavarzian, Mohammad
1
Kim, Eunice
1
Kim, Jooyoung
1
Konstantoulaki, Kleopatra
1
Li, Jo Yun
1
Liu, Xia
1
Mathupayas Thongmak
1
Matos, Sara
1
Nargesi, Somaye
1
Naser Valaei
1
Nasiri, Sepideh
1
Preeda Srinaruewan
1
Rahmani, Donya
1
Rita, Paulo
1
Rizomyliotis, Ioannis
1
Sajad Rezaei
1
Schlüschen, Andrea
1
Shayegan, Mohammad Javad
1
Sheinin, Daniel A.
1
Sreejesh, S.
1
Tian, Shiyun
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
57
Journal of marketing communications
51
International journal of advertising : the review of marketing communications
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of advertising research
35
The journal of product & brand management
35
Psychology & marketing
34
Journal of promotion management : JPM
32
Journal of advertising : official publication of the American Academy of Advertising
28
The journal of brand management : an international journal
27
Journal of promotion management : innovations in planning and applied research
22
Journal of retailing and consumer services
22
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of hospitality management
10
Journal of global marketing
10
Marketing intelligence & planning
10
Journal of marketing management : MM
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of strategic marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
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ECONIS (ZBW)
20
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
5
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
6
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
7
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
8
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
9
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
10
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
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