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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand"
~subject:"Social network"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Social network services"
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Brand
Social network
Virales Marketing
Social Web
141
Social web
141
Internet marketing
104
Online-Marketing
104
Consumer behaviour
92
Konsumentenverhalten
92
social media
53
Brand management
48
Markenführung
48
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
20
Werbung
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Facebook
16
Online retailing
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Online-Handel
16
Marketing management
14
Marketingmanagement
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electronic word-of-mouth
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social media marketing
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consumer behaviour
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E-commerce
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advertising
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influencer marketing
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59
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Bao, Tong
2
Ha, Louisa
2
Abuljadail, Mohammad
1
Ahn, Joong-Ho
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Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
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Al-Mamun, Abdullah
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Alan, Alev Kocak
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Alboqami, Hassan
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Alvandi, Mohsen
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Boistel, Philippe
1
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Bélanger, Charles H.
1
Bình Nghiêm-Phú
1
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1
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Clément, Alexandre
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
166
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of retailing and consumer services
70
Technological forecasting & social change : an international journal
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Journal of management information systems : JMIS
49
Information systems research : ISR
48
International journal of hospitality management
43
Journal of marketing communications
43
The journal of product & brand management
41
Tourism management : research, policies, practice
40
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Electronic commerce research
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The journal of brand management : an international journal
33
International journal of business information systems : IJBIS
31
Journal of marketing
30
International journal of advertising : the review of marketing communications
29
Psychology & marketing
29
Journal of electronic commerce research : JECR
28
Business horizons
27
Management information systems : mis quarterly
25
International journal of contemporary hospitality management
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of internet commerce
23
Journal of marketing management : MM
23
International journal of electronic marketing and retailing : IJEMR
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of hospitality marketing & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing research : JMR
20
Journal of organizational computing and electronic commerce
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Cogent business & management
19
Electronic commerce research and applications
19
Journal of promotion management : innovations in planning and applied research
19
Journal of travel and tourism marketing
19
International journal of consumer studies
18
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ECONIS (ZBW)
59
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1
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
2
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
3
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
4
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
7
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
8
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
9
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
10
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
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