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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Brand
Viral marketing
Advertising effects
65
Werbewirkung
65
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
50
Online-Marketing
50
Advertising
39
Werbung
39
Social Web
26
Social web
26
Brand management
18
Markenführung
18
Brand image
15
Markenimage
15
Online retailing
9
Online-Handel
9
advertising
9
social media
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Beziehungsmarketing
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Markenartikel
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Mobile Marketing
7
Mobile marketing
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Relationship marketing
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Virales Marketing
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Indien
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Mobile business
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Mobile communications
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Alvarez-Altamirano, Katerina
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Chan, Terri H.
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
De Cicco, Roberta
1
Foreman, Jeffrey
1
Ha, Louisa
1
Heidari, Setareh
1
Iacobucci, Serena
1
Kaur, Balpreet
1
Kim, Jinsoo
1
Kim, Jooyoung
1
Kwon, Eun Sook
1
Liu, Xia
1
Manickavasagam, Jeevananthan
1
Mathupayas Thongmak
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Natarajan, Thamaraiselvan
1
Preeda Srinaruewan
1
Pütz, Christoph
1
Rahmani, Donya
1
Sharma, Rishi R.
1
Weeraporn Supotthamjaree
1
Yang, Yang
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
35
Journal of marketing communications
26
The journal of product & brand management
25
International journal of advertising : the review of marketing communications
21
Journal of retailing and consumer services
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
Marketing : ZFP ; journal of research and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing intelligence & planning
6
A master class in brand planning : the timeless works of Stephen King
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of consumer marketing
5
Cogent business & management
4
International journal of consumer studies
4
Journal of global fashion marketing : JGfM
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Australasian marketing journal
3
Electronic commerce research
3
EuroMed journal of business
3
European journal of marketing
3
European journal of operational research : EJOR
3
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ECONIS (ZBW)
13
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13
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
10
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
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