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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand"
~type:"article"
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Search: subject_exact:"Social network services"
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Brand
Social Web
141
Social web
141
Internet marketing
104
Online-Marketing
104
Consumer behaviour
92
Konsumentenverhalten
92
social media
53
Brand management
48
Markenführung
48
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
20
Werbung
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Facebook
16
Online retailing
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Online-Handel
16
Marketing management
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Marketingmanagement
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Social network
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electronic word-of-mouth
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social media marketing
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consumer behaviour
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advertising
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influencer marketing
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Abuljadail, Mohammad
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Decker, Reinhold
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Ha, Louisa
1
Kim, Jooyoung
1
Kwon, Eun Sook
1
Liu, Xia
1
Logan, Kelty
1
Mathupayas Thongmak
1
Nambisan, Priya
1
Preeda Srinaruewan
1
Riasi, Arash
1
Rump, Markus
1
Weeraporn Supotthamjaree
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
33
The journal of product & brand management
32
The journal of brand management : an international journal
27
Journal of retailing and consumer services
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Business horizons
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
Journal of strategic marketing
5
Global business review
4
Journal of global marketing
4
Journal of service management
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of consumer marketing
3
Journal of international consumer marketing
3
Marketing theory
3
Consumer psychology in a social media world
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Cross-cultural and critical perspectives on brands
2
European Sport management quarterly : ESMQ
2
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ECONIS (ZBW)
10
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10
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10
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date (oldest first)
1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
3
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
4
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
5
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
7
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
8
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
9
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
10
Conceptualising customers' Online Community Experience (OCE) : an experimental study
Nambisan, Priya
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 309-328
Persistent link: https://www.econbiz.de/10003896322
Saved in:
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