Conceptualising customers' Online Community Experience (OCE) : an experimental study
Priya Nambisan
| Year of publication: |
2009
|
|---|---|
| Authors: | Nambisan, Priya |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009, 4, p. 309-328
|
| Subject: | Markenartikel | Brand | Social Web | Social web | Soziale Beziehungen | Social relations | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003896322