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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Brand image
Brand management
Marketing management
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
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Confidence
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Markenartikel
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purchase intention
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Marketingmanagement
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consumer behaviour
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India
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Indien
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Innovation adoption
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Innovationsakzeptanz
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11
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Kwon, Eun Sook
2
Rita, Paulo
2
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1
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1
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
527
Journal of retailing and consumer services
352
The journal of product & brand management
305
The journal of brand management : an international journal
302
Psychology & marketing
142
Asia Pacific journal of marketing and logistics
127
Journal of marketing communications
120
European journal of marketing : EJM
107
International journal of hospitality management
90
Journal of international consumer marketing
82
The journal of consumer marketing
82
Journal of strategic marketing
81
Journal of marketing
79
Marketing intelligence & planning
78
Journal of marketing management : MM
77
International journal of advertising : the review of marketing communications
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of the Academy of Marketing Science
72
Journal of promotion management : innovations in planning and applied research
70
International marketing review
68
Marketing letters : a journal of research in marketing
67
Journal of fashion marketing and management
66
Journal of global marketing
65
Cogent business & management
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Journal of promotion management : JPM
59
International journal of consumer studies
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
Journal of Islamic marketing
54
Journal of travel and tourism marketing
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Journal of marketing research : JMR
51
Journal of retailing
49
International journal of retail & distribution management
48
Journal of international marketing
48
The IUP journal of brand management : IJBRM
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
International journal of advertising : the quarterly review of marketing communications
46
European journal of marketing
45
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ECONIS (ZBW)
65
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1
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
9
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
10
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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