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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
21
Confidence
18
Vertrauen
18
Brand
15
Markenartikel
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purchase intention
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Internet
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Marketing management
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Marketingmanagement
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consumer behaviour
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India
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Indien
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Innovation adoption
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Innovationsakzeptanz
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Mobilkommunikation
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56
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56
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Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Al-Mamun, Abdullah
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
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1
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1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bin Ismail, Hishamuddin
1
Bisht, Swati
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Firat, A. Fuat
1
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1
Foreman, Jeffrey
1
Gambetti, Rossella C.
1
Garg, Prerna
1
Gautam, Omvir
1
George, Jossy P.
1
Giovanis, Apostolos
1
Giovanis, Apostolos N.
1
Godwin, Benny J.
1
Graffigna, Guendalina
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
489
Journal of retailing and consumer services
322
The journal of product & brand management
301
The journal of brand management : an international journal
297
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
110
European journal of marketing : EJM
96
Journal of marketing communications
92
International journal of hospitality management
87
Journal of international consumer marketing
80
Journal of strategic marketing
68
International marketing review
67
Marketing intelligence & planning
67
International journal of advertising : the review of marketing communications
66
The journal of consumer marketing
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of fashion marketing and management
63
Journal of global marketing
61
Journal of marketing
61
Journal of promotion management : innovations in planning and applied research
61
Marketing letters : a journal of research in marketing
61
Journal of marketing management : MM
60
Cogent business & management
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of promotion management : JPM
55
International journal of consumer studies
54
Journal of the Academy of Marketing Science
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of travel and tourism marketing
49
The IUP journal of brand management : IJBRM
48
Journal of Islamic marketing
47
Journal of international marketing
45
International journal of advertising : the quarterly review of marketing communications
44
Journal of marketing research : JMR
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Qualitative market research : an international journal
42
International journal of retail & distribution management
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
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ECONIS (ZBW)
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51
Factors of continually using branded mobile apps : the central role of app engagement
Wu, Linwan
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011497487
Saved in:
52
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
Saved in:
53
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
54
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
55
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
56
Consistency between brand image and website image : does it matter?
Müller, Brigitte
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 350-361
Persistent link: https://www.econbiz.de/10003739606
Saved in:
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