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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Kundenzufriedenheit"
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Search: subject:"Mobile Telekommunikation"
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Consumer behaviour
Customer satisfaction
Kundenzufriedenheit
Mobile communications
12
Mobilkommunikation
12
Konsumentenverhalten
11
Internet marketing
10
Online-Marketing
10
Mobile Business
7
Mobile Marketing
7
Mobile business
7
Mobile marketing
7
Mobile phone
6
Mobiltelefon
6
Advertising
5
Advertising effects
5
Innovation adoption
5
Innovationsakzeptanz
5
Werbewirkung
5
Werbung
5
mobile advertising
4
Social Web
3
Social web
3
Beziehungsmarketing
2
China
2
Cultural identity
2
Kulturelle Identität
2
Relationship marketing
2
SMS
2
USA
2
United States
2
short message service
2
Beijing
1
Brand
1
Brand loyalty
1
Brand management
1
Breitbandkommunikation
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Broadband communications
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Confidence
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Consumer attitudes
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Data protection
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Aghniadi
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Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Bakr, Yousra
1
Basmanova, Oksana
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Fleisch, Elgar
1
Giovanis, Apostolos N.
1
Jiang, Pingjun
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Kini, Ranjan B.
1
Kowatsch, Tobias
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Livas, Christos
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Maass, Wolfgang
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Nardali, Sinan
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Nasution, Reza Ashari
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Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Pelet, Jean-Eric
1
Pentina, Iryna
1
Pierce, Meghan
1
Rahman, Mushfiqur
1
Skotis, Apostolos
1
Sun, Qin
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Tolba, Ahmed
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Tomaras, Petros
1
Zhao-Serrano, Qianyu
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Zondiros, Dimitris
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
59
Telecommunications policy : the international journal of digital economy, data sciences and new media
37
Journal of business research : JBR
19
Technological forecasting & social change : an international journal
17
International journal of hospitality management
15
Cogent business & management
14
International journal of business information systems : IJBIS
14
Information systems research : ISR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
International journal of electronic business
12
The journal of services marketing
10
International journal of bank marketing
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of business innovation and research
8
International journal of contemporary hospitality management
8
International journal of services and operations management
8
SpringerLink / Bücher
8
The service industries journal
8
Global business review
7
Information technology and management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail & distribution management
7
International journal of services, economics and management
7
International journal of technology marketing : IJTMkt
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
The international journal of bank marketing : IJBM
7
International journal of consumer studies
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Journal of hospitality marketing & management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Service business
6
Business process management journal
5
DICE discussion paper
5
Electronic commerce research and applications
5
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ECONIS (ZBW)
11
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
3
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
4
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
5
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
6
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
7
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
8
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
9
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
10
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
1
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