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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Innovation"
~type:"article"
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Consumer behaviour
Innovation
Social Web
141
Social web
141
Internet marketing
121
Online-Marketing
121
Konsumentenverhalten
118
social media
53
Brand management
51
Markenführung
51
Beziehungsmarketing
43
Relationship marketing
43
Viral marketing
41
Virales Marketing
41
Brand image
33
Markenimage
33
Online retailing
32
Online-Handel
32
Advertising effects
31
Website
31
Werbewirkung
31
Advertising
22
E-commerce
22
Electronic Commerce
22
Werbung
22
Internet
20
Marketing management
18
Marketingmanagement
18
Facebook
16
Social network
14
Soziales Netzwerk
14
consumer behaviour
12
electronic word-of-mouth
12
Brand
11
Markenartikel
11
social media marketing
11
Confidence
10
Vertrauen
10
purchase intention
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Instagram
9
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9
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119
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119
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English
119
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Rita, Paulo
3
Bao, Tong
2
Duh, Helen Inseng
2
Giraldi, Janaina de Moura Engracia
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Moro, Sérgio
2
Moschis, George P.
2
Ramos, Ricardo F.
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Al-Mamun, Abdullah
1
Aldás-Manzano, Joaquín
1
Algharabat, Raed S.
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arias-Oliva, Mario
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Baek, Hyunmi
1
Bailey, Ainsworth Anthony
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bang, Nguyen
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Ben Mimoun, Mohammed Slim
1
Bin Ismail, Hishamuddin
1
Boistel, Philippe
1
Bolat, Elvira
1
Botzenhardt, Achim Harald
1
Bright, Laura
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
416
Technological forecasting & social change : an international journal
304
Journal of retailing and consumer services
276
Research policy : policy, management and economic studies of science, technology and innovation
153
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Technovation : the international journal of technological innovation, entrepreneurship and technology management
94
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Technology analysis & strategic management
83
Journal of internet commerce
74
Psychology & marketing
68
Tourism management : research, policies, practice
66
Journal of open innovation : technology, market, and complexity
64
International journal of electronic marketing and retailing : IJEMR
63
International journal of innovation management
61
Journal of travel and tourism marketing
61
The journal of product & brand management
61
International journal of consumer studies
58
Journal of marketing communications
56
Journal of management information systems : JMIS
54
Information systems research : ISR
53
International journal of hospitality management
53
Journal of promotion management : innovations in planning and applied research
53
Electronic commerce research
52
International journal of business information systems : IJBIS
50
International journal of advertising : the review of marketing communications
49
Cogent business & management
47
The journal of brand management : an international journal
46
International journal of electronic commerce : IJEC
45
Journal of marketing management : MM
45
International journal of technology marketing : IJTMkt
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of hospitality marketing & management
43
Asia Pacific journal of marketing and logistics
42
International journal of innovation and technology management
42
International journal of technology management : IJTM
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
International journal of e-business research : an official publication of the Information Resources Management Association
41
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ECONIS (ZBW)
119
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119
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
5
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
6
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
7
Understanding the virtual experiential value and its effect on travel intention
Li, Eldon Yu-zen
;
Chang, Fang-Kai
;
Jan, Anila
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014442600
Saved in:
8
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
9
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
10
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
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