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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Deutschland"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Deutschland
Online-Marketing
Relationship marketing
Viral marketing
E-commerce
48
Electronic Commerce
48
Internet marketing
30
Consumer behaviour
27
Konsumentenverhalten
27
Online retailing
21
Online-Handel
21
Beziehungsmarketing
16
e-commerce
11
Confidence
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social media
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trust
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Ellonen, Hanna-Kaisa
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
86
Journal of retailing and consumer services
76
Journal of business research : JBR
61
International journal of electronic customer relationship management : IJECRM
43
International journal of electronic marketing and retailing : IJEMR
40
Electronic commerce research
33
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
29
Journal of internet commerce
29
Gabler Edition Wissenschaft
28
International journal of business information systems : IJBIS
28
Springer eBook Collection / Business and Economics
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Lehrbuch
25
Journal of electronic commerce research : JECR
24
Springer eBook Collection
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Technological forecasting & social change : an international journal
22
International journal of hospitality management
20
Electronic markets : the international journal on networked business
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Reihe Electronic Commerce
19
The journal of business & industrial marketing
18
International journal of electronic commerce : IJEC
17
International journal of retail & distribution management
15
Journal of retailing
15
Asia Pacific journal of marketing and logistics
14
Electronic commerce research and applications
14
Journal of travel and tourism marketing
14
Ausgewählte Studien des ECC-Handel
13
Economics : digitale Ökonomie und struktureller Wandel
13
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
13
Information systems and e-business management : ISeB
13
International journal of electronic business
13
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ECONIS (ZBW)
35
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Attribution modelling in digital advertising for
e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
3
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
4
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
5
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
6
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
7
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
8
Determinants of customer satisfaction and loyalty in
e-commerce
settings : an emerging economy perspective
Goutam, Doddahulugappa
;
Gopalakrishna B. V.
;
Ganguli, …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 327-348
Persistent link: https://www.econbiz.de/10012598994
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
Dung Phuong Hoang
;
Nam Hoai Nguyen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012284806
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