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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~subject:"Virales Marketing"
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E-commerce
Marketingmanagement
Virales Marketing
Social Web
145
Social web
145
Internet marketing
108
Online-Marketing
108
Consumer behaviour
93
Konsumentenverhalten
93
social media
53
Brand management
48
Markenführung
48
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
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21
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16
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consumer behaviour
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
130
Journal of retailing and consumer services
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Information systems research : ISR
48
Journal of management information systems : JMIS
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of marketing communications
40
Electronic commerce research
37
International journal of hospitality management
35
Technological forecasting & social change : an international journal
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
Tourism management : research, policies, practice
31
International journal of electronic marketing and retailing : IJEMR
30
International journal of advertising : the review of marketing communications
29
Journal of electronic commerce research : JECR
29
Journal of internet commerce
29
Journal of marketing
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of business information systems : IJBIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Business horizons
26
Journal of marketing management : MM
26
International journal of contemporary hospitality management
22
Springer eBook Collection
22
SpringerLink / Bücher
22
Journal of promotion management : innovations in planning and applied research
21
Psychology & marketing
21
Journal of travel and tourism marketing
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of hospitality marketing & management
19
Journal of open innovation : technology, market, and complexity
19
Journal of the Academy of Marketing Science
19
The journal of product & brand management
19
International journal of electronic commerce : IJEC
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International journal of technology marketing : IJTMkt
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
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1
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
9
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
10
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
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