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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Empirische Methode"
~subject:"Mobilkommunikation"
~subject:"Online retailing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Innovation adoption"
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Empirische Methode
Mobilkommunikation
Online retailing
Innovation adoption
14
Innovationsakzeptanz
14
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
7
Online-Marketing
7
Mobile communications
5
Social Web
5
Social web
5
Mobile Business
4
Mobile business
4
Viral marketing
4
Virales Marketing
4
Mobile Marketing
3
Mobile marketing
3
Mobile phone
3
Mobiltelefon
3
technology acceptance model
3
Advertising
2
Advertising effects
2
Consumer attitudes
2
Online-Handel
2
Personalisierung
2
Personalization
2
TAM
2
Verbrauchereinstellung
2
Werbewirkung
2
Werbung
2
eWOM
2
electronic word-of-mouth
2
mobile advertising
2
social influence
2
social media
2
ATU
1
Brand
1
Brand image
1
Brand management
1
China
1
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Article
7
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Aufsatz in Zeitschrift
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7
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English
7
Author
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Elwalda, Abdulaziz
2
Erkan, Ismail
2
Aghniadi
1
Arnita, Devi
1
Bakr, Yousra
1
Currás-Pérez, Rafael
1
Doğan, Seden
1
Fleisch, Elgar
1
Jiang, Pingjun
1
Kowatsch, Tobias
1
Maass, Wolfgang
1
Nardali, Sinan
1
Nasution, Reza Ashari
1
Pierce, Meghan
1
Rahman, Mushfiqur
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Tolba, Ahmed
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Technological forecasting & social change : an international journal
16
Journal of internet commerce
15
International journal of business information systems : IJBIS
14
Journal of business research : JBR
14
Cogent business & management
13
International journal of business innovation and research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Electronic commerce research
10
Journal of electronic commerce research : JECR
10
International journal of electronic marketing and retailing : IJEMR
9
Asia Pacific journal of marketing and logistics
8
Global business review
8
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Information technology and management
7
International journal of electronic business
7
Journal of organizational computing and electronic commerce
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
International journal of consumer studies
6
International journal of retail & distribution management
6
The international review of retail, distribution and consumer research
6
The service industries journal
6
International journal of electronic finance : IJEF
5
International journal of technology marketing : IJTMkt
5
Journal of global information management
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
The international journal of bank marketing : IJBM
5
Electronic markets : the international journal on networked business
4
Global business and finance review
4
International journal of Indian culture and business management : IJICBM
4
International journal of bank marketing
4
International journal of business innovation and research : IJBIR
4
International journal of contemporary hospitality management
4
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ECONIS (ZBW)
7
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1
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
2
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
3
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
4
Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
Saved in:
5
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
6
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Saved in:
7
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
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