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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Internet marketing"
~subject:"Success factor"
~subject:"Viral marketing"
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Internet marketing
Success factor
Viral marketing
Beziehungsmarketing
65
Relationship marketing
65
Consumer behaviour
44
Konsumentenverhalten
44
Online-Marketing
38
Social Web
35
Social web
35
Brand management
27
Markenführung
27
Brand image
18
Markenimage
18
Customer satisfaction
17
Kundenzufriedenheit
17
E-commerce
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Electronic Commerce
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Online retailing
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Online-Handel
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social media
13
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Virales Marketing
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Advertising effects
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brand loyalty
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e-commerce
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41
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Assimakopoulos, Costas
2
Ellonen, Hanna-Kaisa
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
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1
Bao, Tong
1
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1
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1
Bolat, Elvira
1
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1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Cheng, Robin
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Efthymios, Constantinides,
1
Enginkaya, Ebru
1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
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1
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1
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1
Graffigna, Guendalina
1
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1
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1
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1
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1
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1
Ho, Ree Chan
1
Ibrahim, Blend
1
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1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
90
Journal of retailing and consumer services
89
Industrial marketing management : the international journal for industrial and high-tech firms
38
SpringerLink / Bücher
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of product & brand management
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of electronic marketing and retailing : IJEMR
24
Journal of strategic marketing
24
Cogent business & management
22
International journal of hospitality management
21
Journal of hospitality marketing & management
20
Journal of the Academy of Marketing Science
20
Marketing intelligence & planning
20
Journal of internet commerce
18
The journal of brand management : an international journal
18
Asia Pacific journal of marketing and logistics
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
17
Business horizons
16
International journal of electronic customer relationship management : IJECRM
16
The service industries journal
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of contemporary hospitality management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of marketing
14
The journal of business & industrial marketing
14
Tourism management : research, policies, practice
14
Journal of marketing communications
13
Psychology & marketing
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of technology marketing : IJTMkt
12
Journal of marketing management : MM
12
Journal of service research : JSR
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of service management
11
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ECONIS (ZBW)
41
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1
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
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